Store Testing

As a part of the new NAB concept store, my team was engaged to conduct user testing on the environment, to identify any usability issues and uncover user insights.

Starting with a recruitment brief and a set of test scripts, users were taken through a purpose built prototype store that was staffed with actors and asked to perform a number of tasks.

Following this, we interviewed each user to undertand and capture their feelings and thoughts about the space.

This data, along with video observation was then synthesised to identify a number of themes and insights.

This led to a number of insights and recommendations that were subsequently implemented into the design and deployment of the live store.